• choosing more sustainable products: Climate change and biodiversity loss are now the top 2 drivers of purchase for paper-based products, such as tissues, books, and stationery —even more important than quality and price;
• holding brands accountable: 86% of consumers expect companies to ensure their wood/paper products don’t contribute to deforestation;
• embracing forest certification: 76% of consumers believe sustainability information on products should be certified by a credible independent organization;
• checking for the FSC tree: 69% of consumers say the FSC label motivates them to buy a product.
As the most recognized and trusted forest-certification system globally, FSC helps consumers protect the world’s forests. Learn more about the research here: https://lnkd.in/epf6tyUd