FSC China recently organized a successful eCommerce webinar on April 20th, which featured representatives from major eCommerce platforms and leading brands. Interim FSC China Executive Director, Wang Qinghua, delivered the welcome speech and officially started two meaningful collaborations with the leading eCommerce platforms in China.
One collaboration aims to link e-commerce companies using FSC-certified packaging with sustainable lifestyles. The other will help small and medium-sized Chinese traders promote FSC-certified products through the Amazon Climate Pledge Friendly (CPF) Program. Wen Jing from Innovation and Commercial Solutions Programme, FSC International, shared with the audience how FSC can support eCommerce channels with their business and achievement of the collaboration with Amazon CPF.
During the webinar, Fintech giant Alipay/AntForest introduced how consumers can connect FSC-certified packaging with sustainable lifestyle and forest protection through the green product campaign. FSC is the only certification scheme recognized in the campaign. Meanwhile, Amazon China updated the CPF acceleration program, introducing the CPF program to Chinese businesses selling FSC-certified and labelled products.
In addition, Li Jin, Marketing Director of New Hope Dairy, also shared their integrated marketing campaign in partnership with Alipay/AntForest, leveraging FSC-certified packaging. The company received an impressive 9million+ brand exposure, with daily sales orders increasing almost 200 times during the campaign in 2022. Encouraged by the results, the dairy company plans to continue the promotion in 2023 and expand it from online to offline.
The webinar and social media communication generated inquiries from certification holders and potential promotional license holders on how to join the program. FSC China is excited to see such positive interest and looks forward to opening up more eCommerce collaborations.
Please contact Shanshan Zhu of FSC China at s.zhu@fsc.org for more details on this program..