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HONG KONG, October 2024The Forest Stewardship Council (FSC) is proud to announce a pioneering collaboration with emerging Hong Kong designer Vickie Au of V Visionary Design Studio (FSC-N004591), unveiling the first-ever FSC-certified capsule collection made entirely from sustainably sourced materials from responsibly managed forests.

This groundbreaking initiative addresses a critical issue in the fashion industry, where nearly 50% of all forest-based fibers – like rayon, viscose, modal and lyocell – come from uncertified and irresponsibly managed sources, which contributes to deforestation, illegal logging, and biodiversity loss. The FSC x V.VISSI Collection showcases a revolutionary approach to fashion, proving that style and sustainability can coexist harmoniously.

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Designed under the theme "From Deforestation to Coexistence with Forests," each garment in this capsule collection is crafted using FSC-certified materials throughout the entire production process. From fibers to final production, the collection represents a complete supply chain of responsible sourcing from an elite collective of FSC-certified Chain of Custody (CoC ) companies, including yarn from Eastman Chemical Company (FSC-C140711) and Grasim Industries Limited, Unit-Indian Rayon (FSC-C151684), fabrics from Shinjintex Co. Ltd. (FSC-C194015) and BRUNELLO S.p.A. (FSC-C136496) , and production by High Fashion (China) Co. Ltd. (FSC-C165230) 

Vickie, the visionary designer behind V.VISSI, shared her inspiration: "Through this collection, I aim to inspire stakeholders and consumers to recognize that choosing garments produced in line with FSC standards isn't just a fashion statement—it's a commitment to a healthier planet. By infusing sustainability into our wardrobe choices, we're not only adding fresh value to fashion but also cultivating a deeper awareness of our environmental impact."

The collection made its debut at HK Centrestage and has since graced pop-up events during Paris Fashion Week and Shanghai Fashion Week, capturing the attention of fashion enthusiasts and sustainability advocates alike.

This collaboration is part of FSC's broader "Fashion Forever Green Pact," an initiative aimed at offering alternatives to fast fashion and promoting the transition to sustainable practices. To date, approximately 50 brands and supply chains have joined the pact, including all companies involved in this latest collection.

Cindy Cheng, Regional Director of FSC APAC, emphasized the significance of this project: "We're grateful to all the stakeholders who helped bring this capsule collection to life. This isn't just about crafting beautiful garments; it's about revolutionizing the fashion industry through responsible sourcing. The momentum we've created here will expand our mission beyond APAC, inspiring global change in how we approach fashion and sustainability."

The FSC x V.VISSI Collection represents a significant step towards a more sustainable fashion industry, demonstrating that responsible sourcing can be both stylish and impactful. By choosing FSC-certified clothing, consumers can actively contribute to forest conservation and support a future where fashion and nature thrive in harmony.

For more information about the FSC x V.VISSI Collection and FSC's initiatives in sustainable fashion, please visit https://fsc.org/en/businesses/fashion.

 

 

For Media Inquiries: apac_comms@fsc.org