Moorim (FSC-C011933), a leading FSC-certified CoC in pulp, paper, and new materials, has launched Korea's first large-scale paper theme park, "Paper Adventure 2024 - Moohae World." Running from June 12 to July 10 at Starfield Goyang and Suwon in Seoul, this event features stages with celebrities and influencers, creating a fresh and diverse event to promote the company's sustainability efforts.
Since its debut in 2022, "Paper Adventure" has attracted over 140,000 visitors with its clean, pristine spaces made from natural pulp and paper. This third edition goes beyond family-centric activities by targeting the surging pet households, adding pet photo zones and pet product kits, allowing everyone, including pets, to create unique memories in a pristine paper environment.
FSC Korea collaborated with Moorim to create a dedicated zone promoting FSC's mission. The zone features eco-protector quizzes, endangered species colouring activities, and explanations of the mission behind every FSC label. Birch trees from FSC-certified Inje Birch Forest are also displayed, adding to the forest ambience of the event.
"Our ongoing collaboration with FSC certificate holders is crucial as we continuously seek innovative ways to engage the market. Fighting climate change can seem abstract to many consumers, so we seize offline opportunities like this to make our message tangible," said Seong Ok Kwon, Country Director of FSC Korea.