As people continue to pay more attention to product origins, companies must strike a balance between making profits and responsible practices. Australian toilet roll provider About A Dog, envisioned by founder Jarryd Tierney, serves as a prime example, demonstrating an unwavering dedication to environmental sustainability and animal welfare while delivering a daily essential.
Far from the ordinary toilet paper provider, About A Dog goes beyond the bathroom, allocating a whopping 50% of its profits to support local animal welfare organisations. Led by Jarryd Tierney, the force behind this innovative venture, the company champions accountability not just within its walls but echoes it throughout the entire supply chain. The guiding principles of environmental sustainability and animal welfare aren't just values for About A Dog; they're the cornerstone of its identity and influence.
Tierney captures the essence of About A Dog's mission, noting "When we started About A Dog, It was important to us that we hold ourselves accountable and work in a way that reflects our passions for both environmental sustainability and animal welfare. By supporting the Forest Stewardship Council, we are able not just to ensure we are accountable but that we keep the entire supply chain accountable. Utilizing FSC products has allowed us to achieve significant goals as a small and relatively new business."
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